Some errors are so common that they are often ignored by mobile app development companies under the guise of aspiring to provide something unique or different to users.
Did you know that by 2022, mobile apps are expected to generate $188.9 billion in revenue through app stores and in-app advertising?
Data published by Statistica highlights the growth of the mobile app market and shows that there are great opportunities for small and medium-sized businesses to capitalize on the growing mobile app market.
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While the data highlights the growth and exposes some of the opportunities available, some data also shows a decline in mobile app usage.
According to AppsFlyer, 28% of mobile apps are uninstalled within 30 days. Another survey from Localytics shows that 80% of mobile app users, across all industries, do not use the app after three months of having it on their device.
This means that not all mobile apps are usable and loved by customers for a long time.
One of the reasons? Mobile app development errors.
Some errors are so common that they are often ignored by mobile app development companies under the guise of aspiring to provide something unique or different to users. However, it can mean that an app isn’t working as well as it could.
1. Create mobile apps similar to desktop apps
appappMobile AppsMost mobile app developers also have experience building desktop apps, but that doesn’t mean they are capable of mixing feature requirements because the UX requirements of both types of apps are different.
Building a mobile app doesn’t mean building a smaller version of a desktop app.
Mobile app developers must carefully understand functionality from the perspective of smartphone users. Failing to view the purpose of the mobile app as separate from its desktop counterpart is one of the biggest development mistakes you can make.
To become a vital part of the thriving mobile app industry, companies must first focus on building apps that are intuitive, interactive, and user-friendly. In addition to this, the app should be well optimized in order to be engaging for users and also generate revenue.
When developing mobile apps, companies should carefully consider the end results, which should be based on the following:
· The objective of the mobile application
· How users will achieve this goal
· What benefit the customer will receive from the application
· How the customer will get this benefit
· Scope for improvement in the future
· The mobile app development team should carefully analyze these factors before starting the app development process.
Making the mobile app look and function the same as you find on the website is a common mistake that needs attention.
Businesses want mobile app users to identify their mobile apps with their website, extending to color scheme and theme, but they also often want their mobile app to have the same functional capability as their website.
This undermines the whole purpose of the mobile app and basically means that users might as well visit the website if the app doesn’t offer anything different or facilitate their journey.
Although both the mobile app and the website can be accessed through smartphones, the functionality of both should differ depending on individual goals and user base.
Sure, you want to engage your customers, but that doesn’t mean bombarding them with features they’ll rarely use. Too many features can disrupt the user journey and complicate the task the app is intended for.
In addition to that, it will make the mobile app heavy.
To combat this error, create a roadmap for the application and only use simple and attractive functions to allow users to complete tasks. Basically, try to avoid overloading and keep only usable functions.
Increasing the number of mobile users is tempting and encourages you to seize the widespread business opportunity. However, it’s important to remember this simple fact: every app is modified once real users start using it.
So it’s best to analyze user behavior on one platform and identify what changes are needed, then compare other platforms and explore your approach to mobile app development.
Mobile has limited capabilities compared to desktop, from storage to battery and size to features. A mobile application development company must consider these limitations and develop mobile applications that meet user needs while working on the intended devices.
One of the biggest mistakes mobile app developers can make is not paying attention to app size. After all, if an app takes up too much space, it’s more likely to be uninstalled.
To reduce the size of your mobile application, optimize all your web assets, decompose your APK and obfuscate the code. Here are some steps you can follow:
· Delete unused resources
· Reuse resources
· Minimize the use of library resources
· Supports specific densities only
· Sketch PNG Files
· Use WebP file format
· Compress PNG and JPEG files
· Reduce unnecessary code
Testing is not the job of developers. Many mobile app development companies do not have a dedicated person to test features and functions. Instead, app developers simply test their own app or ask another developer to try it out.
This practice is one of the biggest mistakes in app development. While peer testing is fine in some ways, it shouldn’t be the only testing practice within an organization.
In terms of best practices for many industries, peer testing is one such highly valued practice. However, to test the mobile app from all angles, one needs a dedicated app tester to assess the work done by the app developer.
Failing to ensure proper testing can mean that issues with the app aren’t brought to light as early as they could be.
Mobile app reviews are critical to the success of the app. If users have taken the time to write reviews, it either means they are frustrated or they like the app and hope to help it improve.
Additionally, reviews are the best way to learn about users’ likes and dislikes, which can help you improve and further your strategy.
Any company that ignores customer reviews is unlikely to make a lasting impression in the mobile app market. The product is ultimately used by customers and considering what they have to say about the app is vital to its success, as well as that of the business.
Considering user reviews carefully will also help you craft a better digital branding strategy for your mobile app.
Mobile app development doesn’t stop with post-launch marketing. Instead, you should be prepared to identify your users’ needs and improve application functionality accordingly.
To provide updates that improve your offering, you need to check reviews and analyze what’s missing in your app to fix issues and make consistent improvements. In this regard, you must be responsive and ready to fix any potential problem as soon as possible.
All in all, for the error-free mobile app development process, app developers need to have a better idea of the audience of the app and the device they are using. In-depth knowledge factors, along with being prepared for the future, can help app developers deliver highly usable and engaging mobile apps. In Our Company we have Experienced Android & iOS App Developers who Have enough Experience in their Domain and they know how to make customer journey easy in App and how to Create a Beneficial App for Business. enAct eServices is one of the Best Website & App Development Company in USA.
