· What is your mobile app marketing plan? (Tip: this will include your marketing budget)
· How will you market your app before and after launch? (in-app purchase, advertisements, paid application.)
· Have you answered all these questions? Great job on the research part!
· Now you’re ready to take the next step: building your app development team!
Do your research and select a team of professionals to fill the roles of team leader, marketer, sales specialists, app developer, app designer, IT consultant, and more. many agencies or companies offer more or less fast, quality, or efficient services.
Here are the 9 points to consider when choosing a mobile APP, service provider:
1. The first research
The first step is to research the different service providers. All you have to do is research the companies you opt for, list them, and review their previous work. Checking their portfolio can help you understand how they visualize and how they can work creatively on your project.
This is a crucial point in recruiting a mobile application development company. Always consider a company’s area of expertise before choosing. Make sure that the real functionalities of your concept can be implemented. It is important to consider feedback from past or current customers. Each of their projects must be unique and the team must be able to think differently depending on the project in order to be as close as possible to your initial idea.
Choose an agency specializing in mobile development and not a generalist digital agency that offers a multitude of services. Why?
An agency specializing in mobile will have carried out several different projects, both in terms of functionalities and industries. This experience will benefit your project.
The specialized Mobile App Development agency has a team of seasoned mobile developers, which is not necessarily the case in other types of agencies.
The estimate of the cost and the completion time will be more precise.
Because the agency has had to create different applications, it will be better able to advise and support you.
Reputation is a decisive factor in choosing the agency.
You prefer an agency that has been around for several years with solid references and a rich portfolio or a newly created agency that has no references and has a team that is new to mobile development. The answer is obvious, you would prefer the first category of agencies.
Here are some things to consider:
·We must examine the previous work of the agency. If she’s designed several different apps, that’s a good point. The agency must have completed projects of different sizes and types.
·Seeing the comments of the agency’s former clients can help you to have a disinterested and objective opinion on the work of this one.
·Another point to consider, the date of creation of the agency. If the agency has existed for several years, it is a positive signal about the seriousness of the company.
5. The estimate
During your research, you will request quotes from several agencies. Although cost should be a consideration when making your choice, never choose an agency just because they offer the lowest quote. You may regret it.
If you receive a quote that is significantly cheaper than the others, that’s often a bad sign in this industry. This could mean, among other things, that the agency in question has not taken the right measure of your needs.
On your side, make sure you have enough resources to work with a serious agency and make your project a success. It is better to wait a few months in order to raise the funds necessary for the success of your project than to obtain a result far from your expectations with the wrong service providers.
Finally, the estimate must be detailed. It should include the cost and time to complete each feature.
A good development agency is one that maintains regular communication and keeps you updated on the progress of your project.
You should also be able to easily reach the agency if needed and they should be ready to accept and implement your contributions at any time during the development process. Be sure to address this point when communicating with the agencies on your shortlist.
Include in your contract regular meetings to monitor the progress of your application.
The objective is to find a partner and not a performer. During your discussions with the short-listed agencies, pay attention to their attitude: do they attach importance to your project? Do they give you suggestions?
Feeling and feel are important factors. If you feel uncomfortable with one of these agencies early on, it’s unlikely to improve over time. Trust your instincts.
Conduct multiple interviews and don’t just focus on the technical aspects of your mobile app. Your goal is to get to know your potential service provider better and to define whether they correspond to your values.
User experience design (UX design) is a key factor in the success of your application. Take a look at some achievements of the short-listed agencies to get an opinion on the quality of their designs.
8. Support and maintenance
A regular upgrade of the application is important as your company evolves but also during updates of the different technologies used. By signing an application maintenance contract, the company can give you an overview of the overall cost of the application’s full life cycle. The agency mostly offers a warranty time to fix bugs for free. Beyond this period, it can make you subscribe to a support contract. The maintenance team is responsible for this repair process. It includes fixing bugs, crashes, in-app fix management.
9. Security updates
Application security is about user data, especially personal information collected. They should never be mishandled or misused. And this must be strictly mentioned in privacy policies and user agreements. Also make sure that if the app crashes, user data or other confidential information is not lost from the backup.
Once your development team is assembled, share with them your thoughts and conclusions (your answers to the questions above that you researched). This will allow you to start on a good basis.