Shopify Store Launch Checklist for 2022

This must be at the top of your checklist because without creating a Shopify account, there is no chance of getting ahead. So, use your credentials and visit Shopify.com and create your account.
Once you get your account open, you will get a 14-day free trial so that you can get your account open and leverage the benefits without paying. After the trial period, you can choose the plan. Here is the Shopify pricing you can look at before you go ahead. It will help you determine your budget plan.
Related : How to Setup Your Shopify Store?

Make sure you give your account password protection. You can use two-factor authentication or any other password protection tool to secure your account.
Once you onboard with Shopify, Shopify itself provides various protection tools, but those are subject to eligibility.

Once you have created your account, the dashboard will show you the “Add Product” section. Tap on it, and start adding your products.

The steps can be different according to your work. You want to do theme work in the middle or end of the project; you can do it whenever you want. Just make sure you add this to your checklist at the number when you want to do it.

This one should also be on your checklist. Because creating a collection is a grouping of products on Shopify. Doing so will make it easier for customers to browse all products within a certain category. You can complete this task after adding the products or at anytime you want.

Add this step to your checklist because it’s important you choose the currency of that particular country where you want to sell.

Shipping policies, tax policies, refunds, and return policies are really crucial. It helps to build trust between you, your customers, and the government. Make sure you double-check your policies after adding them to the Shopify store.

Once your 14-day free trial ends, you can set up your store’s billing information to make sure there are no interruptions when your store finally goes live.

Set up your payment gateway in order to ensure that customers have the relevant and easiest payment method to make a purchase successfully. You should double-check your payment gateway once it’s live.

You can add this task anywhere on your checklist. Add your custom domain to live your Shopify store for customers. You need to purchase your custom domain and add it to your Shopify store.

When you launch the first Shopify store, you will need some essential apps. Make sure you install the essential ones, because there are various apps available, but not every app is essential.
If you’re building your own Shopify app, then you should know 10 things before building a Shopify app.

You can create custom pages to display any legal information.

You can check and modify your Shopify store navigation from the Navigation page in your Shopify admin.

Your email notification plays an important role in your business. It plays different roles, it notifies about your business, it creates engagement between you and your customers, and automated email updates your customers about the discount, new stock, offers, and coupons and motivates them to secure a trustful relationship. Hence, make sure you do not forget this.

After the launch of your Shopify store, you will get thousands of customers. Hurray! This is not true! You are going to get sales without marketing. Therefore, before you launch, make sure you have a proper marketing plan to get sales.

Blogging is the best way to grow your business online across the world. Add multiple blogs to increase the visibility of your business. And if done properly with marketing tactics, content marketing can help you increase sales as well.

Make sure you add a support section so your customers can easily find a contact number or email ID to connect with you.

You can add your Shopify business to various sales channels like Google, Facebook, Amazon, etc. This will help you reach more people. Keep in mind that all sales channels connect to the core of your Shopify business, so you can easily keep track of orders, products, and customers across all platforms.

Once you’re done with all the steps, test your store on Shopify. Shopify experts will review the store, and if they can’t find any bugs, they will approve it. Otherwise, it will be rejected. After that, you implement it as per the feedback and put it again through the review process.
A Shopify developer can help you test your store better than any other source, and it will help you pass the review process. There are various platforms available, such as enAct eServices, from where you can hire the best Shopify developer.

Once your store gets approved, it’s time to launch it. And let others know that your store is active for them.

Post-launch work gets increased, and it’s more important to follow, otherwise, you will lose. Here are some things you should include in your post-launch checklist.
Market Your Store
As we discussed, a marketing plan should be on your pre-launch checklist. But, after launch, it’s time to implement your marketing plan into your business to grow sales.
Monitor the Store with Analytics & Tools
Use the analytics and tools to keep an eye on traffic, visitors, sales, etc. You can use Shopify tools or integrate any other tools from a third party into your Shopify Store.
Collaborations
This should be on your checklist because collaboration is really important for stability and growth.
Expand Your Business
Expanding your business in the checklist may be at the end because it is the future scope, but you have to work hard for it now.
Conclusion
Our checklist may not include everything required to build a Shopify store. It can depend on your work, but we have discussed the most common ones. The true intention of this article was to just tell you about pre-launch and post-checklist importance and how you can prepare them. I hope it helps you and that you can complete your project successfully.