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There are over 8 million apps available in the market that generate billions of dollars in revenue for Apple, Google, and thousands of mobile app developers.
The market has tremendous demand for apps for a seamless experience.
Technologies like AI in mobile applications create the best user experience and provide excellent features to ease their tasks. Hence, the demand for AI in apps has taken the next level.
Therefore, incorporating artificial intelligence into mobile app development has become crucial for businesses to gain a profit in the market.
AI will also help you create well-tailored mobile apps that offer various benefits, such as personal experiences and improved features, and also keep them connected to your service or products.
There are so many countless benefits of implementing AI in your business. But before you adopt AI, make sure you have enough information about AI, its scope, challenges, revenue, cost, and other aspects. It’s really important to consider different factors when deciding whether you need AI or not.
Artificial Intelligence (AI) is a technology that comes under computer science that helps in creating smart machines, software, and applications that are able to perform different tasks that usually require the intelligence of a human.
The demand for AI has increased, and everyone probably interacts with AI on a daily basis. Here are some ways you can interact with artificial intelligence.
Search engines like Google use AI to show the most relevant results for a search
Chatbots on a website or app conduct conversations between a company and customers available 24×7.
Automated marketing emails use AI to send emails to customers depending on their interaction with a business or website.
The company uses AI in online ads to determine the user’s interests and show them the relevant ads based on the AI result.
Voice searches are an amazing feature developed using AI to show the best results for long-tail keywords and queries.
Artificial intelligence uses machine learning to mimic human intelligence. The computer system has to learn how to respond to specific actions, so it creates a propensity model using algorithms and historical data.
This model will then start making predictions for different intelligence as human behavior and data.
The company uses AI to study human behavior so that it can provide the best results to its customers and increase its profit margin. It also helps them attract new customers.
The most common aim of using AI is to enhance the user experience and save time.
Marketers use AI for marketing. If people search for some keyword, then AI will help them to determine what the customer actually wants, and with the help of data, the company will show the relevant ads to customers.
The future of AI has great opportunities for businesses and users. See the following statistics, facts, and figures to conclude the future growth of AI.
According to Statista, the global artificial intelligence software market is forecast to develop rapidly in the coming years, reaching around 125 billion U.S. dollars by 2025.
The AI market is vast as it includes a wide array of applications such as natural language processing, robotic process automation, and machine learning.
In 2020, the worldwide revenue for the artificial intelligence (AI) market, which includes software, hardware, and service segments, was around 281.4 billion U.S dollars.
74 percent of respondents claimed their marketing and sales departments had seen a 5 percent or greater boost in revenue.
Source-Statista
Here are some reasons you should invest in AI mobile app development.
Related-8 Reasons Why Your Business Needs a Mobile App
Real-Time Work
AI technology makes tasks easier even when human force is not available. The best example of this is, created by AI technology. Chatbots hand the conversation between a company and visitors on the website or app, communicate with visitors,s and provide the Chat information 24×7 without the need for human force. Unlike humans, it does not demand any work-off, breaks, holidays, or anything.
Less Repetitive Task
AI-enabled machines and AI-as-a-service work on algorithms and keep an eye on every minute action even when occupied with multiple tasks. AI helps to predict future data, but it provides accurate and error-free current data.
Quick Decision
AI in app development helps in collecting and analyzing data in less time and saves time. In this way, it helps companies make faster decisions by using the top AI trends currently used by the best technology development companies.
Better Prediction
With the help of predictive analytics and machine learning, businesses can predict the future and take the right steps.
Understand Audience Better
AI helps businesses understand user behavior based on their search activity or shopping patterns. In this way, companies can customize the app to meet the user’s expectations and needs, which ultimately allows them to enhance user engagement and retention.
Personalization
The AI app interacts with the customer in real-time and collects the required information and helps in understanding consumer behavior, thus providing a personalized experience.
Now that we have gained enough reason to invest in AI app development, it’s time to look at the need to integrate machine learning and AI into mobile apps.
Here are the following reasons to integrate machine learning and AI into your mobile apps.
Personalization- Machine learning and AI help in providing personalization to your customers. The following: AI and machine learning app development can also be used to learn:
All this information helps businesses provide their customers with a personalised experience.
Improved Search Feature
With the help of the AI and Machine learning-based app development process, users will get an app that lets them customize search options in mobile applications. The algorithm learns to study the keyword search by users and prioritizes the results based on those keywords.
The best example of the improved search features of AI and machine learning is Voice search, image search, and gestural search.
Relevant Ads
Integrating machine learning into mobile apps helps you avoid debilitating your customers by contacting them about a product or service they’re not interested in. Instead, you can put all your efforts towards creating more relevant ads that meet the unique likes and whims of each user.
Coca-cola is best known for customizing its ads as per the demographic.
Predict User Behavior
The biggest use of AI-based machine learning app development is predicting consumer behavior, including their preferences, age, gender, location, search histories, app usage frequencies, etc. This data is important to improve the effectiveness of your app and marketing efforts.
Robust Security Protection
Artificial Intelligence and Machine learning in mobile app development allows providing robust security features such as Face Recognition, Image Recognition, Audio Recognition, Biometrics, etc.
User Engagement
The AI development solutions help organizations to offer balanced customer support and a span of features. It creates better user engagement with the company. Additionally, the chatty AI assistants are there to help the users and hold a discussion at any hour.
Your AI-based app needs an advanced and efficient type of processing, so it might be quite hard to boost your app with these solutions. Cloud computing can be the solution to this problem, but it won’t work with current software and devices.
The lack of support from people who are unaware of the technology is also a con of AI and machine learning app development. Sometimes it’s quite hard for investors to see the development of AI. However, AI is now growing in the industry and a large number of people are benefiting from AI.
AI in mobile application development also requires rich experience from developers. Finding the best AI development company or hiring expert AI developers at the best price is really a difficult job.
There are immense benefits of mobile applications for business, but since AI technology has developed in mobile applications, everything has changed. Users’ demands for more enhanced features in apps, as well as on-demand app services, have increased due to AI and machine learning. Users are so busy and they need everything quickly to save time and effort.
Businesses have countless opportunities with AI development. Here are the following benefits of using AI for business.
Better ROI
Many companies have started to invest in AI technology due to its high benefits and consumer attraction. The cost involved in AI development in mobile apps returns with boosted productivity, high sales, high retention, the attraction of new consumers, and other benefits. It helps you to study the behavior of consumers so that you target the right consumer and make the right choice. And when you do so, there is no chance of losing the consumer.
Create Better and More Opportunities
Today’s generations are completely reliant on technology, and that’s why they expect everything from mobile apps. With the help of AI, you can develop new and exciting features for your audience and fulfill their needs.
Developers are still working with AI and machine learning, and there is a lot to discover, so there are a large number of opportunities coming in the next few years.
Enhanced Marketing
As we said, AI algorithms collect and analyze consumer behavior, search activity, keywords, queries, etc. This information assists companies to create and show relevant ads to consumers.
A Seamless Search Experience
With the development of AI in mobile applications, voice search, and gesture search-like options are the biggest search features that make the search activity of users easier than ever before. It helps users to search for long-tail keywords, conversation queries, and other keywords that are quite difficult to write.
Recommendation Service
To keep your customers engaged with your business, you have to provide them with relevant content. Integrating AI into mobile apps helps you do that. For example, on an eCommerce platform, you have always seen the “Customers who bought this also bought” option with product suggestions. This is called the recommendation service, and it enhances user engagement and increases conversion rates.
Robust Security
Through AI development, Apple launched Face Recognition security in 2017. Similarly, there are other tools and techniques that leverage AI to autonomously identify fraud and cyber threats. It also makes sure that children have no access to adult/restricted content on the internet.
Customer engagement and retention
AI-based app development creates a better user experience with new and exciting features. It provides accurate results of consumer behavior and predicts their current or next preferred item. On the basis of this, the business provides more relevant products and services to the consumer, which ensures consumer engagement and retention.
High Conversion Rates
Mobile apps are the most efficient marketing tools to boost your conversion rates. Mobile apps drive more conversions than desktop websites. However, convincing users to download the app is a difficult task. A study shows users prefer mobile apps more than websites
Here AI benefits your business by providing exceptional features to mobile apps to enhance the user experience and persuade them to download your app.
The McKinsey Global Institute has conducted its annual survey on the state of AI, which includes more than 2300 participants from different regions and companies all over the world. According to the survey, companies use artificial intelligence principally as a tool to generate value.
22% of those surveyed say that at least 5% of their profits can be attributed to the introduction of AI in their
business
Companies that are using AI daily can see an increase in EBIT value year over year.
Here are the factors that AI will impact to increase your revenue.
Here are the top app development companies working with AI technology.
As we always say in every article, the development cost of a mobile app depends on various factors such as project length, complexity, number of developers required, and their experience, features, and requirements for the app.
However, as technology grows or when you use advanced technology, it may increase the cost a little bit because you will need more experienced developers, best development companies, and other required sources for new technology such as AI.
Still, other factors also play a very important role in deciding the cost factors in app development, so make sure you start with the minimal features and move ahead slowly.
It will give you experience as well as help you to understand what is actually required for your customers so that you can offer them what they want and ultimately optimize the cost.
Conclusion
There is no doubt about AI’s development in the business industry. It provides better opportunities and benefits to both businesses and customers. So start thinking about your idea for an AI-based app and implement it with enAct eServices, the best app development company in the USA.
You can always contact us for a cost estimate before starting with your project.
