What is a white label mobile app? Definitions and Examples.

What is a white label mobile app

  • Introduction

You have a brilliant idea for a mobile app! You might be thinking of building the app yourself, but the chances are that you don’t have the time to develop your app from scratch, even if you’re a programmer or a designer. So instead, maybe you could try to convince an existing business to let you use their brand and logo on your app. In this case, I’d like to introduce white label mobile applications.

  • Understanding the term

A white label mobile app comes with a pre-written set of features and assets but can be modified or customized to your brand’s needs. This approach is similar to creating a website or landing page, except that you don’t have to bother about the technical aspects of building the product yourself; we’ll do it for you!


A white label mobile app has some similarities with an in-house mobile application, but there are also differences that make it more suitable for certain businesses. White label apps are used in various industries, including healthcare, finance, and retail.

White-labeling is a term used in the software industry to describe a product or service created by a third-party vendor but modified and sold under the product’s or service’s original brand name. This approach aims to give your customers access to a version of your app that they are familiar with and are comfortable using while allowing you to focus on improving other aspects of your business. In addition, the white label mobile app can be used by an organization or company to build their own branded mobile application without having to worry about design and development costs of their own.

This definition makes it clear that white label apps are not branded or owned by any specific company; they’re made up of existing software components (such as an operating system) that have been modified for use in different contexts.

  • Why do companies use white label apps?

White label apps are a cost-effective way for companies to introduce new products and services. They’re also easy to customize, maintain, and scale.


  • Cost: White label mobile apps can be cheaper than developing your app from scratch or purchasing an app from the Play Store or App Store. It’s because white label developers don’t have to pay for the time or expertise they would need to create their product. They only need to provide their clients with everything else they need (like branding).


  • Customization: White label has made things easier than ever before for businesses who want their brand identity reflected in every detail of their customer experience (e-commerce sites being one great example). Companies can control how customers interact with them through features like notifications about sales updates or news feeds based on what each user has purchased recently. This customization makes it possible for companies without significant technical expertise to achieve high-quality results with no investment in expensive developers!


A renowned example of white-label mobile apps


Popular apps like Uber have offered white label licensing of their apps where other companies can use their white label version of the app to rebrand them as their own.

White label Uber clone app allows others to use Uber script and customize to suit their own needs. The key features which make a white label Uber clone app different from other apps are:

– The app is customized to suit the needs of the client

– The app can be branded with the client’s logo and colors

– The app has all of Uber’s features

– The user interface is entirely customizable

  • Steps to create a white-label app

To create a white label mobile app, we understand your target audience and the app’s purpose. Then recommend the best platform for your business based on your budget.

After determining the above factors, we choose an existing platform like iOS or Android based on what makes sense for your business (e.g., more than one user type). Once all these details are collected, it’s time for design and development!


If you’re looking for a mobile app developer, we can help! Contact us today to learn more about our services and how we can help your business succeed in the digital world.


There are manifold benefits of making a mobile app, to begin with. We are an experienced team of mobile app developers. We have developed over 200 mobile apps for startups and SMEs and large businesses. In addition, we build custom-tailored apps for your business needs or brand identity to reach its maximum potential without compromising on features or functionality. Our quality assurance ensures that every app we develop meets the highest design, usability, and functionality standards. We are a white-label mobile app development company, meaning we can build you an app that looks and operates exactly as you need. We offer fully customized applications for your business or personal use. Our developers and designers work closely with each client to ensure the best possible outcome for their project. Read our guide on how to choose the best mobile app development company. 


A white label mobile app is a great way to save time and money and move your business forward faster.


You can create a white label mobile app for your business at a cost much less than that of developing an app from scratch. In addition, the process takes only two weeks, and you don’t have to pay any licensing fees or royalties for using the platform we’ve created for you! Moreover, you have access to our support team throughout the week so that if anything goes wrong with your new venture, we can help you fix it without any delays.

  • How is it different from outsourcing

When you outsource a project, you’re paying someone to do something for you. This can be as simple as getting someone to write an article or create a video, and you upload the same to your website or social media accounts.


Outsourcing is a way to get something done, while white labeling is a way to get something done, own it, and profit from it. The difference between the two can be boiled down to ownership: outsourcing involves hiring someone else to do your work for you—you don’t necessarily own their intellectual property (IP). On the other hand, white labeling means having complete control over the app, including its branding and design, while also regulating the details and features per your requirements.


If you’re looking for a way to get started on your mobile app marketing efforts, white label apps are one of the best ways to do it. They allow companies and brands to create their own branded apps with minimal effort while maintaining the ability to make updates and alterations anytime as required.


White label mobile apps offer many advantages over standard development projects: they require less time and money than most other forms of marketing automation; they can be used by multiple companies or individuals; they can be updated whenever needed without having to pay additional fees; they are often more cost-effective in terms of development costs as well as maintenance costs, and finally, white label applications often have better conversion rates than standard ones since users are already accustomed towards the behavior of the app!

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